Chevy’s new Camaro commercial celebrates the 500,000th sale of the 5th generation Camaro leading up to the 2015 New York Auto Show, where the 6th generation Camaro is set to be unveiled. It also provides a peak at a camouflaged version of the new car.
The Death And Resurrection Of The Chevrolet Camaro
One of the saddest days for Camaro fans came in the early 2000’s when it was announced that the 4th generation of the American icon would end with the 2002 model year, and not be replaced with a 5th generation iteration for 2003. The Camaro was dead, along with several other cars including the Firebird. In this case, the Phoenix was not the car to be resurrected – to the delight of of Camaro fans, the car was resurrected with a drastically different design. Consumers immediately started putting in their preorders for what would become a boon for Chevrolet. Even through the 2008 financial crisis, Camaros continued to sell and serve as a premonition of what Chevy would become if it could persevere through those difficult times.
A Chevrolet Success Story
Now, almost 7 years later, the Camaro continues to be a success story for Chevrolet. What began with the Camaro redesign continued with the Corvette Stingray. GM was back for a new generation, and the bold design of their cars reflected that direction. As the fifth generation of the iconic car comes to an end, Chevrolet can’t help but brag a little bit. They’ve been periodically releasing promotional materials lauding the success they’ve seen with the Camaro resurrection. What’s really exciting here, however, is not so much their celebration of the past, but that these teasers are serving to herald in the 6th generation Camaro that is slated to be revealed at the 2016 New York Auto Show. This teaser, in particular, actually shows the 6th generation Camaro (in camouflage).
The Next Generation Camaro
By all accounts, there is a consensus that the 6th generation Camaro will be a lighter redesign than the current generation was. Rather than going in a completely new direction with the new car, GM is taking a wise route by maintaining the general look and feel that has resulted in 500,000 Camaro purchases, except in a leaner, meaner package. The glimpse at the new car that you can see in the commercial seems to back up that theory. Likely, the Camaro will debut with an RS and SS offering, making use of the Corvette Stingray’s LT1 in the SS model, with ZL1 and Z/28 reveals to follow in 2016 and 2017.
With the New York Auto Show only weeks away, it’s safe to say that it is time for Chevy guys to get excited. Expect a full look at the new car then.